Warm, fresh-from-the-oven cookies delivered directly to people’s doors — now that’s one sweet business idea. But after years of rapid success, it was time to elevate their brand and simplify complex ordering systems. We rose to the challenge and launched an extensive visual identity, website and logistical revamp that helped the chain land more than $50 million in investor funding for nationwide expansion. We’ll raise a glass of milk to that!
Tiff's Treats needed a new visual style that reflected the quality and rapidly evolving scale of their business. We created one that combines the personal, “I made this desert just for you” feels with a quality company that delivers (literally and figuratively) vibe. The online experience and established in-store aesthetic were seamlessly connected through big, make-your-mouth water photography and future-forward website design.
Falling in love with Tiff’s Treats delicious goods was easy. But ordering them online wasn’t. As part of their website revamp, they needed an easier, less time-consuming way for online customers to order before they got hangry. With a few cookies by our side – okay, a few dozen – we organized complicated logistics into a simple, streamlined user experience. Step-by-step instructions, intelligent prompts, photo-based ordering and an on-brand, responsive confirmation email helped speed up the process, engage visitors and drive repeat business.
Tiff’s Treats is more than the perfect ingredients and slow-bake process. It’s an oven-hot output system made up of a call center, kitchens, managers, delivery drivers and administrators. And they all have to work seamlessly together in stores and online. We wore every one of those hats to create a point-of-sale system that allows staff to manage over 50 tasks in the midst of countless scenarios: Eating in or delivery? Residential or corporate delivery? Picking up treats? Need a gift? Which cookies in which box? Special requests? The system makes it easier for individual kitchens to reference incoming orders and quickly and correctly execute special requests through a specially designed receipt system. It also allows the call center to flawlessly handle multiple orders at once.
40 locations and 750 employees across TX, GA and TN, as of mid-2018
“Tiff’s Treats $25 Million Funding Round Led By Morgan Stanley Expansion
This funding follows $11 million in November 2016 and $14 million in August 2015.”— Morgan Stanley, Nov. 15, 2017